95% of smartphone users perform local searches on their devices.
Search engines like Google and Bing love local businesses. Many of your searches are targeted to you and where you are located. Did you know that local search has grown by 144% from 2007 to 2011? Local listings on Google Places, Bing Local, Facebook Places and Foursquare are geographically relevant and are more targeted to customers. Local Buzz capitalizes on local listings search with reviews, check-ins, and promos to increase your visibility and induce a viral effect in the local scene.
Competition is always increasing. Business owners everywhere find smaller target niches to achieve relevant visibility. Local search will only grow in importance as competition continues to increase and demands for quality and immediate gratification.