Almost 50% of a brand’s image can be associated to what it says and how it says it.
Establishing a distinct brand is important for any business. Think of the most well-known shoe company in the world, Nike, what is the first thing that came to mind? Their logo? Maybe their tagline,"Just Do It"? As a small business owner, imagining the level of investment that’s gone into these well-known symbols can make the thought of creating your own brand can seem overwhelming.